LUCKY STAR / #MYFIRSTMOMENTS CAMPAIGN
Lucky Star, an iconic SA brand, wanted to connect with a younger audience. The #MyFirstMoments campaign brought together 5 micro-influencers who shared their favourite first moments. Plan A was to shoot on a Jozi rooftop but the weather had other ideas so PlanB was there. Shot in an intimate Afrocentric space it all came together in a night.